Strategy Development
We perceive strategy as an alignment of values, strategies and vision. We view it as an agile exercise guided by creativity and purpose rather than rigid frameworks to create sustainable growth, value, and competitiveness.
Our Approach
We believe transformative strategy emerges when institutions engage in sustained dialogue with the communities they serve.
Our methodology:
Values-Aligned Diagnostics
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Map community-defined priorities through participatory workshops
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Surface tensions between traditional business metrics and equity imperatives
Agile Co-Design
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Convene quarterly "strategy labs" with all marginalized stakeholders
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Prototype initiatives using community feedback loops (e.g., queer youth evaluating mental health programs)
Adaptive Implementation
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Build monitoring systems that track both systemic change (policy shifts) and lived experience (well-being indicators)
How We Work
Co-Creation Labs – Facilitate strategy dialogues across CEOs, frontline workers, and marginalized communitie.
Agile Development – Prototype initiatives in 8–12 week cycles, iterating with real-time feedback
Future-Proofing – Stress-test strategies against 10+ disruption scenarios (demographic, technological, regulatory)
Differentiators:
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Inclusive by design: 40% of our strategy sessions include traditionally excluded voices
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Arts-based foresight: Use theater and digital storytelling to surface unspoken stakeholder needs
Outcomes:
Strategies that are as resilient as they are transformative—proven across health, education, and economic justice initiatives.
Media Engagement Strategy in India
We have worked with diverse partners to create effective media strategies on key issues in India. This was done through a process of message development, audience mapping, media mapping and rigorous execution and evaluation. We firmly believe in the transformative role that the media plays for shaping public narratives. We have worked extensively to build media partnerships and these collaborations have encompassed highlighting solutions, raising awareness, advocating for policy changes, and fostering national and regional accountability for key development issues.
Strategy on a Mental Health Awareness and Behavior Change
We worked with key partners to create an effective strategy on queer mental health. This process included working with building communities to understand their needs, identify leaders and partners and highlighting community voices. A key aspect is giving space to those who haven't been given the opportunity to speak in policy and public narratives. Our aim is to facilitate the creation of safe spaces, to spread awareness and to highlight the policy and programmatic challenges faced by vulnerable terms of mental health.